How marketing has benefited from the digital era of Interior Design Industry
Image captured from a night view at Souq al Bahar I am currently practicing Marketing and Communications professionally in the Interior Design and Construction sector, so I wrote this article based on my observations in the industry. The Interior Design industry has over the years been a venture for creative minds. The process starts with the Designer or Architect’s contact with the client, understanding his needs, lifestyle and the purpose of the project. From the information given, the Designer is then able to conceptualize an idea and puts it on paper through free form representation intended to communicate directly to the client. In the past, the technique of rendering was manual, by hand through sketches, drawings and finishing with water paints, color pencils etc. Not in this era of digital revolution, where major technological advancements have changed the technique of rendering. With the use of Computer Aided Design and Drafting(CADD) software, the process now focus