Posts

Five design trends that have remained consistent over the years

Image
I nterior and Exterior design trends have changed over the years through elements such as colours, elements, textures, and finishes.   Design and its accessories go in and out of fashion depending on the seasons.  Renowned Italian designer Massimo Vignelli once said “Styles come and go. Good design is a language, not a style.” The design industry has witnessed lots of trend changes, however these five themes have remained consistent throughout times and seasons. 1)   The use of naturally incorporated elements Sustainable design generally bends towards the use of natural elements in design. It can be in retro style, vintage, classic look or sleek urban inspired designs. The use of natural and environmentally friendly material continues to be on the rise. Recently, this trend is focused more on the use of natural elements with a twist of vintage and contemporary design. Most popular materials, textures and coverings are wood, antique bricks, concrete an
Post a Comment
Read more

The role of Business Development in Organisational Success

Image
Business Development in any capacity cannot be overlooked in every competitive organisation. This role is critical as the goal of businesses is mostly to increase sales, form strategic partnerships, and consistently maintain a good relationship with its clients. The modern-day business environment is highly competitive and always demands a need to sharpen skills needed to succeed including planning, marketing, negotiations, excellent communication, project management, strategy development and implementation. Typically, the role of the Business Development team starts from taking initiative in generating sales leads and contacts. This is done by following the sales process from prospecting or identifying sales leads, phone calls, arranging meetings, negotiating, closing of contracts, till maintaining good relationship with the client. Bringing in new business to an organization requires research and creativity to be able to qualify a potential client proper
Post a Comment
Read more

What is Branding? The Acronym of Effective Brand Strategy

Image
Branding is an integral part of a winning business strategy. Branding is the determining factor that identifies a business, product or person from another in a given environment. From a business environment point of view, how do we transform business brands in order for them to gain competitive advantage? B. Build Business Strategy Know the mission, vision and objective of the business, product or person. Have a timeline to achieve these and make them measurable. After this is done, a purpose will begin to emerge for the brand. R. Research Do a market research to know more about the competition’s brand, their successes and failures. Establish a target audience and know about their behavioral traits. Understand the needs of your audience, how it relates to the brand you are building and how you are going to meet these needs.   A. Advocacy As a brand your biggest advocates should be those with whom you have direct dealings with.
Post a Comment
Read more