What is Branding? The Acronym of Effective Brand Strategy

Branding is an integral part of a winning business strategy.

Branding is the determining factor that identifies a business, product or person from another in a given environment.

From a business environment point of view, how do we transform business brands in order for them to gain competitive advantage?

B. Build Business Strategy

Know the mission, vision and objective of the business, product or person. Have a timeline to achieve these and make them measurable. After this is done, a purpose will begin to emerge for the brand.

R. Research

Do a market research to know more about the competition’s brand, their successes and failures. Establish a target audience and know about their behavioral traits. Understand the needs of your audience, how it relates to the brand you are building and how you are going to meet these needs.

 A. Advocacy

As a brand your biggest advocates should be those with whom you have direct dealings with. If they believe in your brand, it’s then easier for others to do same. Employees and customers can be a brands’ biggest advocates. Reward them for loyalty. Actively engage your audience through the appropriate platforms.

N. Narrate

Communication is key and a brand should tell a story of your business. Create a tagline and logo. The voice of your brand should have a simple and clear message and fully integrated into the entire business strategy. Choose the right platforms which will exhibit and promote your brand and use different platforms to communicate it.

D. Distinctive

Businesses, products or persons need to be distinguished easily from their competitors by their brand. Design and content should be exclusive and consistent. Create a niche. What do you offer that others don’t? Monitor brand strategy periodically to stay relevant and be responsive to change.